Report

Must-Have E-Commerce Features

February 18th, 2022
With contributors:
Fiona Swerdlow, Nicole Murgia, Andrew Hogan, Cinny Little, Ashley Villarreal, Taylor Hansen, Nicole Lesperance

Summary

Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. Key opportunities include features and functionality to improve site navigation, product detail pages, and the checkout experience. Other areas of opportunity include fulfillment, customer service, and omnichannel execution. This report takes a prescriptive look at industry standards as well as the opportunities for differentiation in a retail e-commerce experience.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.