Report

New Tech: B2B Marketing Data Management Solutions, Q1 2019

Forrester's Landscape Overview Of 29 Providers
January 31st, 2019
With
and Kara Hartig

Summary

The foundation of customer-obsessed marketing is the ability to collect, analyze, and manage the customer data to derive insights. But most B2B marketers have low confidence in the quality of their data and their own data management skills. This report re

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