You can use a content platform to deliver content and process-centric apps as part of a digital business initiative, to modernize your enterprise content (ECM) strategy, or as part of an overall cloud strategy. But to get these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) pros should use Forrester's Now Tech report to understand the value they can expect from a content platform provider and select vendors based on capabilities and deployment models.