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For B2C Marketing Professionals

Now Tech: Cross-Channel Campaign Management, Q2 2019

Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

May 17, 2019

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Why Read This Report

B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Use Forrester's Now Tech report to understand the value you can expect from a CCCM provider and to select vendors based on size and functionality.

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Table of Contents

  • Improve Contextually Relevant Marketing With CCCM
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organizational Needs
  • Recommendations

  • Make CCCM Part Of Your EMT Core
  • Supplemental Material
  • Related Research Documents

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