Landscape Report

Now Tech: Email Marketing Vendors, Q1 2020

Forrester's Overview Of 34 Email Marketing Providers

January 22nd, 2020
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Mary Pilecki , Nick Monroe , David Novitzky , Madison Bakalar

Summary

You can use email marketing to create better brand experiences, establish customer relationships, and experiment. But to realize these benefits, you'll first have to select from a diverse set of vendors in the email marketing space that vary by size, functionality, geography, and vertical market focus. B2C marketing professionals should use this report to understand the value they can expect from an email marketing vendor and to select one based on size and functionality.

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