You can use experience design (XD) to shape customer-centric initiatives and business strategies, blur the boundaries between digital and physical, and attract and engage customers in Greater China. But to access these benefits, you'll first have to select from a diverse set of providers that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) pros should use this report to understand the value they can expect from an XD service provider in Greater China and select one based on size and capabilities.