Landscape Report

Now Tech: Healthcare CRM, Q1 2020

Forrester's Overview Of 17 Healthcare CRM Providers

February 21st, 2020
Arielle Trzcinski, Principal Analyst
Arielle Trzcinski Principal Analyst
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Daniel Hong , Annalise Clayton , Paul-Julien Giraud , Peter Harrison

Summary

You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and vertical market focus. Healthcare digital business leaders should use this report to understand the value they can expect from a healthcare CRM provider and to select one based on size and functionality.

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