Arielle Trzcinski is a principal analyst serving healthcare leaders at Forrester. Her research helps health insurers, providers, and ecosystem partners reimagine digital strategies to better serve intermediaries and the end customer in an increasingly AI-driven, intermediated world.

She focuses on how organizations translate technology investments into meaningful customer and business outcomes, with emphasis on digital transformation, member and patient experience, and the evolving dynamics of B2B2C healthcare ecosystems. Her work examines how CX platforms, digital experiences, and AI can improve engagement, reduce friction, and drive measurable impact.

Her coverage includes the future of health insurance, digital strategy, experience optimization, digital health, and value-based care. She is a frequent speaker and is regularly quoted in industry and national media on trends shaping healthcare transformation.