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For B2C Marketing Professionals

Now Tech: Identity Resolution, Q3 2018

Forrester's Overview Of 24 Identity Resolution Providers

August 21, 2018

Authors

Why Read This Report

B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these benefits, they must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing pros should use Forrester's Now Tech report to understand the value they can expect from an identity resolution provider and select vendors based on size and functionality.

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Table of Contents

  • Improve Contextual Marketing With Identity Resolution
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Establish An Identity Resolution Road Map
  • Supplemental Material
  • Related Research Documents

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