Landscape Report

Now Tech: Identity Resolution, Q3 2020

Forrester's Overview Of 28 Identity Resolution Providers

September 24th, 2020
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Mary Pilecki , Cole Walsh , Christine Turley

Summary

B2C marketers leverage identity resolution to improve consumer data management, better personalize customer engagement, and gain insights and efficiencies through measurement. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from an identity resolution provider and to select one based on size and functionality.

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