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For B2C Marketing Professionals

Now Tech: Marketing Resource Management, Q4 2019

Forrester's Overview Of 32 Marketing Resource Management Providers

November 18, 2019

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Why Read This Report

You can use marketing resource management (MRM) tools to manage content production processes, operate intuitive workflows for approvals and brand management, and gain visibility into marketing spend and budgets. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from an MRM provider and to select one based on size and functionality.

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Table of Contents

  • Streamline Marketing Operations With MRM
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Implement An MRM Solution To Address Marketing Bottlenecks
  • Supplemental Material
  • Related Research Documents

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