Landscape Report

Now Tech: Mobile Engagement Automation, Q2 2020

Forrester's Overview Of 25 Mobile Engagement Automation Providers

May 21st, 2020
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Mary Pilecki , Cole Walsh , Julie Ask , Christine Turley

Summary

You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer journey. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from an MEA provider and to select one based on size and message formats supported.

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