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For B2C Marketing Professionals

Now Tech: Mobile Engagement Automation, Q2 2020

Forrester's Overview Of 25 Mobile Engagement Automation Providers

May 21, 2020


Why Read This Report

You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer journey. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from an MEA provider and to select one based on size and message formats supported.

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Table of Contents

  • Deliver Moments-Based Marketing With MEA
  • Select Vendors Based On Size And Message Formats Supported
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Pick A Vendor To Align Messaging Mix With Your Customers' Moments
  • Supplemental Material
  • Related Research Documents

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