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For B2C Marketing Professionals

Now Tech: Real-Time Interaction Management, Q2 2020

Forrester's Overview Of 42 RTIM Providers

April 30, 2020

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Why Read This Report

You can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align marketing with all customer-facing functions. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from an RTIM provider and to select one based on size and functionality.

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Table of Contents

  • Improve CX With RTIM
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Establish An Enterprise Roadmap For RTIM
  • Supplemental Material
  • Related Research Documents

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