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For Application Development & Delivery Professionals

Now Tech: Trade Promotion Management, Q3 2019

Forrester's Overview Of 16 Trade Promotion Management Providers

September 17, 2019

Why Read This Report

You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) professionals in consumer packaged goods (CPG) companies should use this report to understand the value that they can expect from a TPM provider and select one based on size and functionality.

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Table of Contents

  • Improve Market Share With Trade Promotion Management
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Stop Guessing: Start Understanding Trade Spend
  • Supplemental Material
  • Related Research Documents

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