Landscape Report

Now Tech: Trade Promotion Management, Q3 2019

Forrester's Overview Of 16 Trade Promotion Management Providers

September 17th, 2019
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Fiona Swerdlow , Luis Deya

Summary

You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) professionals in consumer packaged goods (CPG) companies should use this report to understand the value that they can expect from a TPM provider and select one based on size and functionality.

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