Landscape Report

Now Tech: Cross-Channel Campaign Management, Q1 2018

Forrester's Overview Of 39 CCCM Providers

February 9th, 2018
With contributors:
Mary Pilecki , Christian Splaine , Christine Turley


You can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing professionals should use Forrester's Now Tech report to understand the value they can expect from a CCCM provider and select vendors based on size and functionality.

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