Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio that helps them become insights-driven businesses. This report will help application development and delivery (AD&D) pros build a viable BI strategy that can adapt to business change and assimilate new technologies. We've updated the original playbook report for continued relevance and accuracy, including data from the Forrester Analytics Global Business Technographics® Data And Analytics Survey, 2018.