Martha Bennett

VP, Principal Analyst

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. She also provides best practice guidance on how to assess and introduce new and emerging technologies. Martha provides in-depth coverage of blockchain technology and digital assets, as well as analytics and artificial intelligence at a strategic level. She has also started a new research stream, looking at types of non-IT innovation that are necessary to get the most out of new and emerging technologies.

Connect with Martha View Blog Posts

Recent Research

View all

Report

The Forrester Tech Tide™: Smart Supply Chain, Q4 2021

October 12th, 2021•12 min read

CIOs and supply chain professionals should read this report to shape their firm's investment approach to these technologies.

Report

Blockchain Fades Into The Background, Where It Belongs — And Can Deliver

September 24th, 2021•5 min read

The technology will continue to mature, and it will support a wide spectrum of use cases ranging from data integrity assurance to the automation of complex multiparty processes.

Martha Bennett

Report

Best Practices For Evaluating Emerging Technology

August 3rd, 2021•8 min read

This report covers the most important best practices that tech executives must follow when evaluating emerging technologies and highlights some of the pitfalls to avoid.

Martha Bennett

Report

Europe Leads In Its Focus On Ethics And Trustworthy Artificial Intelligence But Struggles To Scale Innovative Startups

June 8th, 2021•7 min read

There's a lot of talk about Europe being "behind" in AI. The reality is more nuanced: While European firms lag somewhat behind in AI adoption, their attitudes to AI don't differ radically from those in other regions. Europe has plenty of groundbreaking re

Martha Bennett

Report

Invent The Future With Asset Tokenization

February 18th, 2021•12 min read

Representing assets as tokens on blockchain networks both supports process efficiencies and offers potential for new business models. Digital business strategists and emerging technology leaders should read this report to find out what asset tokenization

Martha Bennett

Jost Hoppermann

Report

The Top Emerging Technologies In Banking In 2021

January 28th, 2021•3 min read

Forrester interviewed more than 25 banking business and technology decision-makers as well as vendor representatives in the banking technology space to learn their tech investment priorities for 2021. This report provides banking decision-makers with a vi

Jost Hoppermann

Martha Bennett

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Martha Bennett

VP, Principal Analyst

Recent Research

Research Coverage

Planned Research

Related Analysts