Trends Report

The Top Emerging Technologies For B2C Marketers

Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

April 6th, 2017
With contributors:
Steven Casey , Stephanie Liu , Carlton A. Doty , Kara Hartig


New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment strategies, we've identified the 11 most important emerging technologies for marketing. As the martech and adtech landscapes evolve, marketers will have to navigate through a sea of thousands of software vendors and try to decide where to invest. Read this report to support your technology strategy with the right data and insights.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.