Organizing For Interactive Marketing
You Should Prepare For A Distributed Organizational Model — Here's How
August 13, 2010
Why Read This Report
The question of how marketers should staff and structure their internal interactive organizations is growing more common as the interactive marketing function takes a more central role in overall marketing strategy. But there is no single, ideal interactive marketing organizational model — yet. Forrester recommends that you evolve your interactive organization gradually toward a model that distributes interactive resources into brands and business functions across the enterprise. This model will eventually be a cross-company one. Interactive marketers must launch their firms down this path by benchmarking their current interactive maturity, aligning with Customer Intelligence, advocating for interactive internally, and empowering business groups' interactive efforts.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Best Practice Assessments
- When Should You Move From One Model To Another?
Models and Calculators
- Interactive Marketers Prioritize Strategy, Analysis, And Campaign Planning Skills
- Web Analytics And Developer Staff Dominate Interactive Teams
- Most Marketers Staff Between Two And 10 People On Interactive Efforts
Table of Contents
- Interactive Marketers Wonder How To Organize
- Evolve Toward A Distributed Model
- Making The Most Of Interim Org Models
- Start The Move Toward Distribution
- Supplemental Material
- Related Research Documents
The State Of Social Media Marketing In Europe, 2011
September 19, 2011 | Nate Elliott
Make This Website Redesign Your Last
October 22, 2015 | Allegra Burnette
Develop Content Capabilities Now
October 31, 2012 | Darika Ahrens