Best Practice Report

Pick The Email Vendor That Fits Your Use Case

Email Marketers Share What They Want From Vendors

August 31st, 2020
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Fatemeh Khatibloo , Nick Monroe , Lexie Lawhon , Rachel Birrell

Summary

In a market landscape as mature as email marketing, it won’t be easy to find vendor shortcomings. Client references from our Q2 2020 Forrester Wave™ evaluation of email marketing services providers confirm that they are highly satisfied with the ease of use, onboarding, and scalability of all 13 vendors we evaluated. Not every vendor takes the same approach to data management, professional services, or product development. Determine which level of service support, unique functionality, and personality and way of working make the most sense for your firm. Read this report to learn where you can find critical differences and how to vet a vendor’s fit with your company culture.

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