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For Analyst Relations Professionals

Pragmatic Examples Of KPI Construction Within Industry Analyst Relations

August 16, 2018

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Why Read This Report

Analyst relations (AR) managers have neither time nor inclination to learn departmental performance methodologies. But they must still prove to executives that they're performing well and delivering business value. The fastest shortcut — copying other vendors' metrics — is risky because no two AR teams work for vendors facing the same business challenges or opportunities. But we can use such examples to see how AR managers derive measurement regimes from business goals and how to accommodate any methodologies imposed from above. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Ambiguous Terminology Complicates AR Performance Management
  • Business Measurement Causes Yet More Trouble
  • Learn From Examples
  • Focus On Delivered Business Value, Not Measurement Terminology
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