Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Predictions 2016: The Mobile Revolution Accelerates

November 9, 2015


Why Read This Report

As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat mobile as core to the whole customer experience — not just as a channel — and an ocean of vendors eager to capitalize on this frenzy will teem with new players emerging as existing ones join forces or die off. This brief tells how that story will play out across 15 top trends you need to know about to successfully evolve your culture, organization, and processes for mobile and leapfrog your competition.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research