Predictions Report

Predictions 2017: Mobile Is The Face Of Digital

Julie Ask
Michael Facemire
Jeffrey Hammond
Laura Naparstek
Xiaofeng Wang
Jennifer Wise
 and  four contributors
Nov 01, 2016

Summary

Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio of mobile experiences that go beyond apps and depend on ecosystem partners, pull mobile in-house, operate as a collection of synced Agile teams building better customer experiences — not just digital ones — and collaborate closely with technology counterparts. They'll compose (not code) them using APIs like Lego bricks — breaking from the monolithic models of today.

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