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For B2C Marketing Professionals

Predictions 2020: Media

Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020

October 29, 2019

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Why Read This Report

2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group of frustrated consumers and new entrants to the media industry. This report lays out Forrester's five major predictions for the media industry in 2020, giving B2C marketers time to prepare.

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Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

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