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For CMO Professionals

Predictions 2020: The Customer In 2020

Consumer Pressure To Put Idealistic Values Into Action Forces Brands To Evolve Their Purpose

October 28, 2019

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Why Read This Report

CMOs have been racing to invent content and experiences that are novel, delightful, hyper-personalized, memorable (if not viral), and delivered at the perfect moment to consumers' ever-shrinking screens. But consumers still feel unfulfilled. Clairvoyant CMOs that create and capture new types of value by tapping into consumers' sense of and need for purpose can change the game. Read our inaugural predictions focused exclusively on customers to understand how evolving consumer needs and expectations will shape their approach to brands and tech.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

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