CMOs have been racing to invent content and experiences that are novel, delightful, hyper-personalized, memorable (if not viral), and delivered at the perfect moment to consumers' ever-shrinking screens. But consumers still feel unfulfilled. Clairvoyant CMOs that create and capture new types of value by tapping into consumers' sense of and need for purpose can change the game. Read our inaugural predictions focused exclusively on customers to understand how evolving consumer needs and expectations will shape their approach to brands and tech.