Report

Predictions 2015: Most Firms Will Underinvest In Mobile eBusiness

Too Few Firms Will Embrace The Mobile Mind Shift
November 11th, 2014
With Contributors:
and Laura Naparstek

Summary

In 2015, pioneers who have made the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view mobile as just another channel. They will transform their customer experie

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