Report

Predictions 2016: The New Benchmark For Brand Management

How Smart CMOs Will Embrace The Rise Of Customer Experience
November 2nd, 2015
With Contributors:
Michelle Moorehead
Ryan Trafton
and Kara Hartig

Summary

Few companies recognize that managing your brand is all about managing your customers' experiences, but in 2016, smart CMOs will change that — reshaping their teams, delivering connected brand experiences, and leading the race to true personalization. Thi

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