Predictions 2020: B2B Marketing And Sales

Accelerating Response To The Great Expectations For The B2B Buying Experience
October 29th, 2019
With Contributors:
Jacob Basseches
and Kara Hartig


We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing that buyers increasingly expect to be served — by both marke

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