Report

Predictions 2020: The Customer In 2020

Consumer Pressure To Put Idealistic Values Into Action Forces Brands To Evolve Their Purpose
October 28th, 2019
With Contributors:
Lexie Lawhon
and Rachel Birrell

Summary

CMOs have been racing to invent content and experiences that are novel, delightful, hyper-personalized, memorable (if not viral), and delivered at the perfect moment to consumers' ever-shrinking screens. But consumers still feel unfulfilled. Clairvoyant C

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