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For Customer Insights Professionals

Prioritize Data And Analytics Requests

Intermediate Level: Process Practices For Insights-Driven Businesses

December 4, 2018

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This report is part of "Act: Intermediate Level" in The Insights-Driven Business Playbook.

Why Read This Report

A growing stream of data and analytics requests is overwhelming insights teams, who recognize that not all demands are equal. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings the same as a dollar of revenue generated?" The answer is "It depends." The real question is how do you prioritize different requests? Firms want to better leverage data and analytics in their decision making, yet insights teams have limited time and resources. This report will help insights leaders address that challenge and provide guidance for prioritizing the growing number of requests.

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Table of Contents

  • Insights Promise To Lead Us To New Heights
  • Prioritization Ensures The View Is Worth The Climb
  • Recommendations

  • Be Proactive About What You Do And Don't Do
  • Supplemental Material
  • Related Research Documents

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