Best Practice Report

Monetize Data Strategically: Prioritize Data And Analytics Initiatives

Intermediate Level: Process Practices For Insights-Driven Businesses

August 2nd, 2021
With contributors:
Jeremy Vale , Gene Leganza , Christine Turley

Summary

Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, “Is a dollar of cost savings the same as a dollar of revenue generated?” The answer is “It depends.” The real question is “How do you prioritize?” Firms want to better leverage data and analytics in their decision-making, yet insights teams have limited time and resources. This report helps technology executives address that challenge and provides guidance for prioritizing data and analytics initiatives.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.