Best Practice Report

Monetize Data Strategically: Prioritize Data And Analytics Initiatives

Intermediate Level: Process Practices For Insights-Driven Businesses

August 2nd, 2021
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
With contributors:
Jeremy Vale , Gene Leganza , Christine Turley


Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, “Is a dollar of cost savings the same as a dollar of revenue generated?” The answer is “It depends.” The real question is “How do you prioritize?” Firms want to better leverage data and analytics in their decision-making, yet insights teams have limited time and resources. This report helps technology executives address that challenge and provides guidance for prioritizing data and analytics initiatives.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.