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For Analyst Relations Professionals

Professional Industry Analyst Relations Measurement

Performance Management: The Industry Analyst Relations Playbook

February 21, 2019

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This is the Performance Management report in The Industry Analyst Relations Playbook For 2020.

Why Read This Report

Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as what measurements to take, how to take them, and even why they should take them. This report clarifies the purposes of AR measurement and then shows a process for identifying metrics that fulfill those purposes completely and optimally; it moves AR measurement from art to science. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Measurement Is A Persistent AR Concern
  • Four Stages Drive Professional AR Measurement
  • Stage 1: Designing A Measurable AR Program Using Need-Chains
  • Stage 2: Identify Who Will Receive Metrics And Why They Need Them
  • Stage 3: Identify The Information Needs Of Metric Users
  • Stage 4: Choose The Best Metrics For Each Metric User
  • Recommendations

  • Understand How To Apply Professional-Grade AR Measurement
  • Related Research Documents

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