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For eBusiness & Channel Strategy Professionals

Protecting Your Brand On The Rogue Web

Wholesalers Could Ignore Internet-Based Sellers . . . Until Now

February 12, 2019

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Why Read This Report

Brands have invested tremendous amounts in their equity. In the past, gray-market goods might have been available in a side alley in major cities, but the transparency of the internet lets customers anywhere in the world find unauthorized goods more easily than ever — sometimes even difficult-to-detect fake goods, and often at cutthroat prices. This report outlines actions that brands and digital business professionals must take to protect their assets online and ensure that third parties don't hijack those assets on the web.

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Table of Contents

  • Brands Ignored The Internet For Too Long And Diluted Themselves
  • Brands Risk More Dilution Unless They Embrace Change
  • What It Means

  • Brands Will Soon Enough Recognize They Have The Upper Hand
  • Supplemental Material
  • Related Research Documents

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