Protecting Your Brand On The Rogue Web

Brands have invested tremendous amounts in their equity. In the past, gray-market goods might have been available in a side alley in major cities, but the transparency of the internet lets customers anywhere in the world find unauthorized goods more easily than ever — sometimes even difficult-to-detect fake goods, and often at cutthroat prices. This report outlines actions that brands and digital business professionals must take to protect their assets online and ensure that third parties don't hijack those assets on the web.