Roadmap Report

Put Brand Energy To Work By Building A Five-Step Action Plan

November 20th, 2018
With contributors:
Keith Johnston , Alex Schanne , Gina Fleming , Juan Salazar , Rachel Birrell


Forrester’s brand energy framework is an emotion-driven model that captures the power of a brand and its ability to influence consumer decision-making. CMOs: Read this report to learn how to put this framework into practice for your B2C or B2B brand by building a customized brand energy strategy and action plan.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.