Putting Real-Time Interaction Management Into Context
November 20, 2015
Why Read This Report
Firms that deliver contextually relevant customer experiences create unique competitive advantage. Customer insights (CI) professionals must therefore leverage their enterprise marketing technology investments to enable customer obsession based on context. For the Forrester Wave™ evaluation of real-time interaction management (RTIM), we surveyed 74 customers and conducted qualitative interviews with 30 of them to understand their technology environments in greater detail. This report outlines key factors to consider when making RTIM investments.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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This report is available for individual purchase ($499 USD).
PurchaseTable of Contents
- RTIM Implementations Need BT Support
- RTIM Capabilities Are Immature And Evolving
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Recommendations
- Challenge Vendors To Deliver ‘Real' RTIM
- Supplemental Material
- Related Research Documents
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