Best Practice Report

Q&A: Demystify The Intersection Of Martech, Privacy, And Consent

Tools And Technology: The Customer Trust And Privacy Playbook

April 8th, 2021
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Heidi Shey , Cole Walsh , Fatemeh Khatibloo , Christine Turley

Summary

Marketing technology (martech) has moved to the front lines of privacy management as marketers collect more consumer data and deliver more interactions in a rapidly evolving regulatory landscape. This report helps B2C marketers understand where martech fits into enterprise privacy management; how to collaborate with privacy, legal, and security colleagues; and how to select technologies that will meet escalating privacy requirements.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.