Best Practice Report

Q&A: Insights Services

The Top Six Questions And Answers You Should Know About Insights Service Providers

August 4th, 2016
Elizabeth Cullen, Researcher
Elizabeth Cullen Researcher
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
With contributor:
Holger Kisker, Ph.D.

Summary

Deriving insights from volumes of diverse data and turning those insights into outcomes that boost business is the new Holy Grail. Yet for many companies, it's like jumping on a speeding train. They can't choose the right technology, hire the talent, execute on the analytics, and implement the insights fast enough to get onboard. Insights service providers offer a new solution, but decision-makers are unsure how to get started. This report answers the key questions customer insights (CI) professionals should consider when selecting an insights service provider.

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