Role Connections Report

Q&A: Bot Management In Retail

May 5th, 2021
With contributors:


Bots are prevalent in retail, and if retailers don’t manage them properly, they will overwhelm good customer traffic — as highlighted by customers’ struggles to buy the recently launched PS5 gaming console. That’s why, as a retail leader, you need to prepare your organization for bot attacks and make sure that such attacks don’t undermine the trust your customers give you. In this report, we introduce retailers to the different ways that bad bots disrupt an organization and undermine the customer experience and explain available technology solutions.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.