Q&A: Defining "Customer" At B2B2C Companies

Insights From A CX North America Panel Discussion
August 11th, 2020
Brian Mukasa
and Shayna Neuburg


B2B2C companies deliver value to multiple types of customers (including partners — the first "B" — and end consumers), which can make it difficult for them to know the types of customers on which to focus. Many endeavor to deliver on their partners' exper

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