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For B2C Marketing Professionals

Real-Time Processes For Real-Time Social Marketing

October 24, 2018

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Why Read This Report

Social networks are a real-time media channel, yet marketers have trouble managing social content in real time. B2C marketers underestimate the volume and pace requirements of social marketing and experience competing attention between inbound inquiries and outbound messaging. As social marketing spend increases, marketers need to effectively and efficiently utilize those budgets by implementing specific processes. Strong processes allow social media to serve not only marketing goals but also goals across the entire enterprise. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Marketers Struggle To Keep Up With The Speed And Scale Of Social
  • Establish Distinct But Interdependent Processes For Social Demands
  • Processes Must Be In Lockstep And Serve The Broader Organization
  • Recommendations

  • Get Your Social Marketing Processes In Gear For Real Time
  • Supplemental Material
  • Related Research Documents

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