Established firms, including retailers and banks, struggle to recruit and retain the brightest digital talent. To attract digital professionals, they compete directly with startups, agencies, and vendors in digital hubs like Berlin, London, New York, and San Francisco. But what if you don't have an office in a trendy location or haven't embraced digital within your recruiting process? This report helps digital executives rethink how they recruit and retain talent to fill their digital teams with the best people. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.