Fiona Swerdlow

VP, Research Director

Fiona serves digital business strategy professionals, leading a team that helps retail and brand manufacturer professionals optimize sales, service, and customer journey strategies across channels. She is an expert in e-commerce, multichannel retail strategy and management, consumer behavior, and trends in the retail space.

The 2021 Holiday Planning Guide
June 28th, 202112 min read

For many retailers, end-of-year holiday sales account for a significant percentage of annual sales and revenue. No surprise, then, that merchants start planning early. This report reviews how US consumers experienced holiday shopping in the midst of the 2

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

November 11th, 2021 11:00 a.m. - 12:00 p.m. Webinar

Retail Lens: Everything You Need To Know About Ransomware

Join Forrester research director Fiona Swerdlow for the next episode of the 2021 Retail Lens webinar series. In addition to a short retail industry data snapshot, this episode features security and risk analysts Allie Mellen and Steve Turner. Key takeaways: What is ransomware, and why is it everywhere now? Which teams in an organization must prepare for and deal with a ransomware attack? How should retailers and brands organize for a ransomware attack? How should retailers and brands use Forrester’s Ransomware Survival Guide? Target audience level: intermediate
November 16th, 2021 11:00 a.m. - 12:00 p.m. Webinar

Retail Predictions 2022

Since early 2020, retail has undergone close to two years of extraordinary transformation, accelerated by factors such as the global pandemic; increased focus on environmental, social, and governance (ESG) criteria; evolving technology; and more. In 2022, we anticipate that retailers and brands selling to consumers will: Cultivate new strategic partnerships to grow and adapt. Develop new business models and revenue streams. Adapt to evolving global market conditions. Double down on concrete means to become more customer obsessed as organizations. Target audience level: intermediate