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For Application Development & Delivery Professionals

Refit Your Applications For Direct-To-Consumer Sales

Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio

December 13, 2017

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Why Read This Report

The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers to entry, increased influence of digital media on consumer purchases, and the fragmentation of taste and preference — jeopardize scale and brand loyalty advantages. This research shows application development and delivery (AD&D) pros in CPGs how to capitalize on the new opportunities of direct to consumer commerce.

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Table of Contents

  • The Brand D2C Shift Is Already Well Underway
  • Choose The Right Path On The Journey To D2C Commerce
  • Build An Applications Stack For D2C Commerce
  • Follow Three Best Practices When Pursuing A D2C Application Strategy
  • Recommendations

  • Get Started On D2C Sales
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