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For CMO Professionals

Regularly Rejuvenate Your Marketing Talent

Advanced Level: Talent Practices For Marketing Innovation

March 7, 2018


Why Read This Brief

When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and org structure doesn't create rigidity. This document recommends how CMOs can disrupt their teams and team members to fuel continuous innovation.

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