Trends Report

Regularly Rejuvenate Your Marketing Talent

Advanced Level: Talent Practices For Marketing Innovation

November 11th, 2019
With contributors:
Keith Johnston , Nick Monroe , Alex Sobchuk , Lexie Lawhon , Rachel Birrell

Summary

When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and organizational structure doesn't create rigidity. This report shows how CMOs can disrupt their teams and team members to fuel continuous innovation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.