Trends Report

Reimagine Mobile To Activate The Total Brand Experience

A New Mobile Mindset Is Key To Turning Marketing Into A Growth Engine

May 9th, 2019
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Keith Johnston , Alex Sobchuk , Kara Hartig

Summary

From foldable screens to 5G experiences, extended reality, AI, and conversational interfaces, MWC19 Barcelona demonstrated that mobile is still central to marketing innovation. However, most brands are not thinking beyond mobile-first design. CMOs must look past the device and see mobility as a way to integrate and activate a comprehensive growth-focused marketing strategy.

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