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For CMO Professionals

Reimagine Mobile To Activate The Total Brand Experience

A New Mobile Mindset Is Key To Turning Marketing Into A Growth Engine

May 9, 2019

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Why Read This Report

From foldable screens to 5G experiences, extended reality, AI, and conversational interfaces, MWC19 Barcelona demonstrated that mobile is still central to marketing innovation. However, most brands are not thinking beyond mobile-first design. CMOs must look past the device and see mobility as a way to integrate and activate a comprehensive growth-focused marketing strategy.

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Table of Contents

  • A Mobile-First Design Mantra Blinds CMOs To The Whole Picture
  • It's Time To Reimagine Your Marketing With A Mobile Mindset
  • Your Brand's Mobility Is The Key To Its Experience
  • Recommendations

  • Make Your Mobile Strategy About Marketing's Path To Profits
  • Supplemental Material
  • Related Research Documents

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