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For CIOs

Research Overview: Data, Analytics, And Insights

Beginner Level: Technology Practices For Insights-Driven Businesses

January 27, 2020


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This report is part of "Act: Beginner Level" in The Insights-Driven Business Playbook.

Why Read This Report

There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals provides a guide to and collection of Forrester's research on data, analytics, and insights, including market overviews (New Tech and Now Tech reports), vendor evaluations (Forrester Wave™ and Forrester New Wave™ reports), and Tech Tide™ reports.

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Table of Contents

  • Customer Obsession Needs A Data, Analytics, And Insights Foundation
  • First Understand These Technologies' Maturity And Business Value
  • Then Dive Deeper Into The Vendor Landscapes And Evaluations
  • Supplemental Material
  • Related Research Documents

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