Trends Report

Retail Moves From Seasonal To Continuous Planning

To Keep Pace With Changing Customer Expectations, Retailers Must Update Their Planning Strategies

October 13th, 2016
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Christopher Andrews , Bill Seguin

Summary

Traditional periodic or seasonal retail planning is under pressure in a world of agile trade, where more physical assets are shared and where third-party logistics or fourth-party logistics capabilities relieve merchants from the need to bet on a whole season's merchandise in order to minimize transportation costs. This report describes ways in which application development and delivery (AD&D) professionals can help to make retail and brand planning processes more adaptive to changes in demand.

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