Trends Report

Retail Technology Investment Plans 2018

Retail Highlights From The Business And Technology Services Survey 2017

March 26th, 2018
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Fiona Swerdlow , Brendan Witcher , Bruce Eppinger , Luis Deya , Andrew Reese

Summary

As brands and retailers prepare to meet the challenge of 2018, application development and delivery (AD&D) professionals must consider their applications road map in the light of the capabilities they need to win, serve and retain customers. This research benchmarks the capabilities that support differentiation, as well as the supporting applications investment plans of brand and retail business technology decision makers compared with those of other industries around the world.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.